Proenza Schouler teamed up with Harmony Korine in 2010 to make a film showcasing their fall collection. Film has become the new cutting-edge advertising medium for fashion houses (Miu Miu, Charlotte Ronson, Louis Vuitton, Dior and many others have gone the same route). I saw this video this last September, and I still come back and watch it every now and then. It's so creepy and anti-fashion, and at the same time, really silly. The clothes are everything I would expect from the design duo- feminine, classic and unique.
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