"The Art of Collaboration"

Alex Prager
Bottega Veneta campain


Looking at Bottega Veneta's spring campaign I immediately thought of "The Birds" and the staged work of contemporary photographer, Alex Prager (who was in the New Photography exhibit at MoMA recently)...and then upon further research about this uncanny coincidence I found out that the creative director of BV, Tomas Maier, selects a different photographer each season to help with the branding of their company....AND....his pick for SS 2011 was Alex Prager... shocker. Look at the compared works above and the video of putting together the campaign here